Home / Our Brands

Be-Ro

Be-Ro has been rising to the challenge of producing consistently great results for over a century.

Well known for both self-raising and plain flour, it was originally sold from Thomas Bell's grocery business near the Tyne Quays under the brand 'Bells Royal'. But, following the death of Edward VII, it became illegal to use the royal name, so 'Be-Ro' was born!

The Be-Ro recipe book, now in its 40th edition, has become an indispensable guide on how to bake. First produced in 1923, it has sold over 38 million copies since its launch, making it arguably the best-selling cookery book of all time! Order yours at www.be-ro.co.uk